![]() ![]() “I recall it was more commonly worn by skas and skins as a sort of variant of the bovver boot.” “Generally, one-upmanship would have said the style was too common for casuals,” he says. But, according to Primett, this wasn’t so much the case and the Samba was more popular among another British tribe. The Samba has also long been considered a staple in the wardrobes of “casuals”, the ardent football fans from the 1970s and 1980s. ![]() “Personally, I would have never worn the shoe for anything but kicking a football and the days you hit the streets after kicking a ball around.” “If you were serious about your football, it was a must-have and, for many, still is,” says Mr Neil Primett, founder of the English retailer 80s Casual Classics, which specialises in timeless sportswear. In the 1970s, five-a-side football became popular and the Samba was the shoe to wear. Elite footballers were naturally drawn to it, which paved the way for its introduction to the amateur and grassroots levels. Over the course of the next few decades, the Samba’s international appeal grew, particularly in the UK and Europe. It’s the second highest-selling adidas design ever – more than 35 million pairs have been sold worldwide. This design by the company’s founder, Mr Adolf “Adi” Dassler, marked the beginning of his legacy. Its gold lettering and three signature white stripes made it instantly recognisable. It had an upper made from black kangaroo leather and it was impressively durable yet bulky. Named in honour of Brazil’s greatest musical export, it was designed specifically to aid footballers playing on hard, icy surfaces and it did so via a brown rubber gum sole fitted with suction cups. To coincide with the tournament and to create some leverage off its global audience, in 1949, adidas released what has since become one of its most iconic and enduring models, the Samba. Ghiggia later said, “Only three people have reduced the Maracanã to silence: Frank Sinatra, the Pope and me.” The stadium went silent at full time and it was reported that two people took their own lives as a result of their despair. With the score tied at 1-1, the tricky Uruguayan winger Mr Alcides Ghiggia scored the winner in the 79th minute. Official Fifa documents state that 174,000 fans were in attendance, but it’s thought that more than 200,000 were inside the Maracanã Stadium in Rio. It was the first time they hosted the Fifa World Cup and, off the back of beating Sweden 7-1 and Spain 6-1, they faced Uruguay in the final as favourites. For the people of Brazil, the year 1950 still strikes a nerve. ![]()
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